AI Perspectives
ServiceNow Emphasizes the ROI of AI and “Putting AI to Work”
In this assessment I review AI-focused messages used by ServiceNow. Date Assessed: 1.13.2024 Asset types: Website, Display Ads, Thought Leadership Context ServiceNow recently launched a significant brand campaign highlighting the value of their AI solutions. You may have seen their commercials which star Idris Elba. Across the website and digital ads, which I’ll highlight below, […]
ReadMicrosoft 365 + Copilot Pro: Marketing the value of integrated AI use cases
How is Microsoft promoting the value of Copilot Pro in their marketing for Microsoft 365 applications? This post assesses strategies and identifies opportunities to enhance how Microsoft promotes integrated AI use cases.
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