AI Perspectives
Meta Compute -> Marketing Matters!
Meta’s new Compute initiative represents a shift in how the company sees its future. For most of its history, Meta has been defined by software. But the rise of AI has made it clear that the next decade won’t be won by whoever has the best app, but by whoever controls the deepest, cheapest, most […]
ReadThe New Pillars of Differentiation in Digital Infrastructure
Walk through any data center conference or browse the websites of GPU capacity providers and you’ll notice something strange: everyone sounds exactly the same. Speed. Scale. Security. Sustainability. It’s as if the entire industry agreed on a shared vocabulary and decided to repeat it endlessly. For marketers in digital infrastructure—whether you’re supporting a data center […]
ReadHow NVIDIA Leads the Way in AI Marketing: A Technical Positioning Breakdown for GPU Differentiation
NVIDIA is the undisputed master of AI technical marketing. They have built a repeatable, ecosystem‑driven narrative that ties every GPU launch to the future of AI itself. Their marketing is a blueprint for how to position deeply technical products in a way that resonates with developers, enterprises, and governments. This assessment breaks down the top […]
Read10 AI Workflows Every Marketing Team Should Use
A practical playbook for modern marketing teams AI isn’t about replacing marketers — it’s about removing friction, accelerating execution, and giving teams more time to think strategically. These 10 workflows are the ones I recommend most often to growth‑stage companies and enterprise teams who want to modernize their marketing without overwhelm. Each workflow includes: What […]
ReadServiceNow Emphasizes the ROI of AI and “Putting AI to Work”
In this assessment I review AI-focused messages used by ServiceNow. Date Assessed: 1.13.2024 Asset types: Website, Display Ads, Thought Leadership Context ServiceNow recently launched a significant brand campaign highlighting the value of their AI solutions. You may have seen their commercials which star Idris Elba. Across the website and digital ads, which I’ll highlight below, […]
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